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Understand Digital Marketing Channels

How can you find your customers online?

About the course

‘Understand Digital Marketing Channels’ will give you a crash course in finding your customers online. The course will give you the skills to pick the right marketing channels, write better messages and measure success.

By the end of this course you will be able to:

  • Explain the basics of SEO and businesses improve their score
  • Recognise different types of paid marketing, such as Facebook Ads and Google AdWords
  • Differentiate between content and inbound marketing
  • Select appropriate digital channels for a given target audience
  • Evaluate how to shape a marketing approach based on your digital product
  • What's involved?

    • Videos
    • Quizzes
    • Online Assignments

    How long will it take?

    Complete from as little as 30 minutes and explore for up to 5.00 hours. Come back any time, learn at your own pace.

    Start learning

    What else can I learn?