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Set up a Digital Business

How can you avoid the common pitfalls of first-time startup founders?

About the course

‘Set up a Digital Business’ will guide you through the basics of setting your own business. The course gives you the skills to form a business, hire your first employees and start growing.

By the end of this course you will be able to:

  • Define a value proposition
  • List the steps in the formal process of company formation
  • Understand the process of identifying and hiring employees
  • Visualise the complete sales process from prospect to champion
  • Evaluate the impact of different physical and capital resources on a new business
  • What's involved?

    • Videos
    • Quizzes
    • Online Assignments

    How long will it take?

    Complete from as little as 30 minutes and explore for up to 5.00 hours. Come back any time, learn at your own pace.

    Course taught by

    Sabrina McEwen

    Sabrina works for UCL DECIDE - to help SME’s and start-ups achieve pre-commercial validation of new products and services. Before joining UCL Sabrina worked for start-ups in London.

    Course taught by

    Dave Chapman

    From 2004-2015 Dave was the programme director of UCL's MSc in Technology Entrepreneurship. He is now the Deputy Director of UCL's new School of Management. Dave is also the Academic Lead for the Goldman Sachs 10,000 Small Businesses Programme in London which is designed to help the leaders of established small businesses and social enterprises achieve their growth aspirations.

    Course taught by

    Tim Barnes

    Tim is the director of UCL Enterprises, which helps UCL staff and students work with business for commercial and societal benefit. Throughout the course Tim will bring real world examples to help consolidate your learning.

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