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Make a Marketing Plan

How can you make sure people know you exist?

About the course

‘Make a marketing plan’ will guide you through the creation of a marketing plan for your business. You will learn the skills to attract and retain customers, maintain an edge over competitors, and develop, evaluate and implement your marketing plan.

By the end of this course you will be able to:

  • Explain how marketing strategies fit into your business
  • Identify the main customers segments for your business and how to target them
  • Understand how competitors, pricing and other factors impact a marketing plan
  • Create a basic marketing plan for your business
  • Apply a number of advanced techniques such as customer retention and break-even analysis to improve a marketing plan
  • What's involved?

    • Videos
    • Quizzes
    • Online Assignments

    How long will it take?

    Complete from as little as 30 minutes and explore for up to 5.00 hours. Come back any time, learn at your own pace.

    Course taught by

    Jaideep Prabhu

    A professor of Marketing at Cambridge Judge Business School. He teaches marketing and branding at the business school and has a vast amount of experience at helping businesses develop and execute their marketing strategies.

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