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How to Use Social Media for Business

How can you make sure your business isn’t a social media unknown?

About the course

‘How to use Social Media for Business’ will allow you to discover the approaches and social media platforms that successful businesses use to earn attention. The course will give you the skills to select channels, drive sales and build loyalty from your followers.

By the end of this course you will be able to:

  • Discuss how successful businesses convert followers into fans
  • Compare and contrast social media platforms
  • Measure the effect of social media activity over time
  • Assess what content to share and how to find the content sweet spot for your business
  • Apply several techniques to make the most of your time on social media
  • What's involved?

    • Videos
    • Quizzes
    • Online Assignments

    How long will it take?

    Complete from as little as 30 minutes and explore for up to 5.00 hours. Come back any time, learn at your own pace.

    Course taught by

    Sonja Jefferson

    Sonja Jefferson will lead you through the tutorial learning sections of the course. Sonja is a digital marketing coach, trainer and speaker. She wants to inspire entrepreneurs to use the web to help build successful businesses they are proud to run.

    Course taught by

    Sharon Tanton

    Sharon Tanton will be your guide for the case study sections of How to Use Social Media for Business. Sharon is a wordsmith and teacher. She shows people how to create and use high value digital content to get results.

    Course taught by

    Rebecca Wallace

    Rebecca Wallace is the architect of this course from a learning perspective. With an MSc in IT and Learning, Rebecca has 25 years experience designing and delivering learning content - distance, blended, face-to-face and e-learning. She creates learning experiences that get to the heart of the subject matter and helps each learner see the relevance to them.

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