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Build a Brand

How can you make sure your branding doesn’t switch your users off?

About the course

‘Build a Brand’ will help you create a strong and meaningful brand that sets you apart from competitors. The course will give you the skills to develop brand equity for your business and maximise reach and effectiveness.

By the end of this course you will be able to:

  • List the key elements of a branding strategy
  • Understand how customer perceptions impact brand positioning
  • Explain how a business uses their brand to attract and retain customers
  • Develop a short communication plan for your brand
  • Evaluate the performance of your brand through measurement
  • What's involved?

    • Videos
    • Quizzes
    • Online Assignments

    How long will it take?

    Complete from as little as 30 minutes and explore for up to 5.00 hours. Come back any time, learn at your own pace.

    Course taught by

    Jaideep Prabhu

    A professor of Marketing at Cambridge Judge Business School. He teaches marketing and branding at the business school and has a vast amount of experience at helping businesses develop and execute their marketing strategies.

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